Movies Synchronize Audience Brains: MRI Studies
The term 'neurocinematics', coined by Princeton psychology professor Uri Hasson, refers to the effects that movies have on the human brain. For his 2004 paper entitled Intersubject Synchronization of Cortical Activity During Natural Vision, Hasson found that the MRI brain scans of cinema-goers watching a clip of The Good, The Bad, and The Ugly showed that ...